What is the 5 5 5 social media strategy?

Each week, focus on three areas.

Five pieces of value-based content. Scripture, teaching, encouragement, sermon moments, things that serve people without asking for anything in return.

Five relational posts or moments. People, stories, behind-the-scenes glimpses, reminders that the church is made up of real lives, not just a stage.

Five engagement actions. Responding to comments, replying to messages, resharing posts, acknowledging people instead of just broadcasting.

The strategy works because it shifts social media from posting to presence. Content matters, but so does interaction.

It’s not about hitting the numbers perfectly.

It’s about building rhythm.

Used well, the 5-5-5 approach keeps church social media human, steady, and focused on connection over performance.