What are the 7 C's of social media?

The 7 C’s matter to the Church because people are forming opinions about a church long before they ever visit it.

Clarity matters. People should quickly understand what you believe and who you’re for. Confusion creates distance.

Consistency matters too. Not perfection. Just showing up the same way over time. That builds trust.

Content should come from real life in the church. Scripture. Teaching. People. Not filler or noise.

Community and conversation matter because the Church isn’t a broadcast. It’s relational. Like at church, people notice if you engage or ignore them.

Context matters because every platform works differently. The message stays the same, but how it’s shared changes.

And credibility matters most. Faithful presence over time speaks louder than any single post.

It’s about trust, integrity, and pointing people toward Jesus.