What are the 5 pillars of social media?

The five pillars of social media are simply the moving parts a media manager manages.

Strategy is knowing what you’re trying to do before you post. Who you’re speaking to, what you want them to understand, and what actually fits your church or ministry.

Planning is deciding ahead of time what you’re going to share. A basic content plan so you’re not scrambling every week.

Creation is producing the content itself. Sermons, Scripture, people, moments already happening. Nothing fancy. Just faithful and clear.

Publishing is putting content in the right places at the right times. Not everything goes everywhere.

Listening and improving means paying attention. Watch what connects, read comments, and adjust as you go.

Handled together, these pillars keep social media steady instead of chaotic.