Do I really need a social media manager?

That depends on where things are breaking down.

If social media is being handled consistently, messages aren’t slipping through, and it’s not pulling staff away from real ministry, you may not need a dedicated manager right now.

But when posting becomes sporadic, comments go unanswered, or it lives at the bottom of someone’s to-do list, that’s usually the signal.

A social media manager isn’t there to make things flashy. They keep it from drifting. They make sure someone is paying attention and following through.

And when it reaches a point where one person can’t carry it well anymore, that’s often the moment to bring on a team that already knows the platforms, understands ministry, and can carry the weight consistently.

That’s not outsourcing care.

It’s choosing support that protects it.